How to get your Hertfordshire business showing in Google

If your Hertfordshire business isn't visible on Google, then it’s invisible to your customers or clients. With more and more customers searching for local products and services online, mastering local SEO is no longer optional – it's essential for attracting nearby customers and staying ahead of the competition.

So, how can you ensure your Hertfordshire business shows up prominently in Google's search results? It's all about providing the right signals to Google that your business is relevant, trustworthy, and located right where your potential customers are looking.

Three tips

1. Create and optimise your Google Business Profile (GBP)

This is your single most important tool for local visibility. You need to get your Hertfordshire business in Google Maps and the only way to do this is by creating a Google Business Profile (GBP). Think of it as your free digital storefront on Google Search and Maps.

Fill out as much information as you can on your listing. It’s essential that you share the locations in Hertfordshire that you offer your services in. Keep your listing updated and check what your competitors are doing to get their listings high.

If you are committed to beating your competitors, then book my Google Business Profile Optimisation Training course (it’s only £150).

Top tip

Include images of yourself on your profile - people buy from people and like to know they can trust you. A cartoon AI image of you is a huge red flag and could lead to people thinking you’re a scammer.

2. Create backlinks for your website

Backlinks are created when a website links to your website. You can’t have an SEO strategy without backlinks.

Make a list of online directories and suppliers that can link to your website. Submit your business details to these websites and directories such as Bing and Yelp. It’s key that your business information is consistent across all listings - i.e. the same phone number and email address.

Top tip

Research the most popular online directories and get listed on there as a starting point.

For a thorough backlinks guide, contact me.

3. Put your service area on your website

Mention the area you provide your services in on your landing page, whether that be Harpenden or Hertford - your customers need to know and so does Google.

Even better if you can put your trading address on your contact page or website footer. Don’t worry if you work from home and cannot share your home address. You can still rank well without sharing your home address.

Summary

By implementing these strategies, your Hertfordshire business will be on its way to increased online visibility, attracting more local customers, and thriving in the competitive digital landscape.

However, there is a lot more to SEO than three tasks.

For a more consistent and thorough approach, I provide affordable SEO services within the Hertfordshire area. If you’re interested in hearing how SEO could work for your business, then let’s meet for a coffee or have a video call.

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